The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.

As a Prescreen Marketing Manager, you’ll drive growth by launching and optimizing prescreen programs through direct mail and digital marketing channels. You’ll own the program end-to-end, driving strategy, execution and performance analysis to deliver on growth objectives.

About the Role

• Drive acquisition and retention through direct mail and digital prescreen programs, building strategic roadmaps
• Lead day-to-day execution of campaigns, meeting timelines, budget and brand standards
• Oversee creative development and messaging to ensure high-quality output
• Manage audience segmentation, forecasting, response targeting and credit qualifications
• Serve as the lead point of contact for direct mail and marketing vendors
• Work with internal and external partners to procure audience data files (including credit bureaus)
• Develop data-driven testing strategies for continuous growth and optimization
• Analyze and monitor campaign performance, optimizing based on key performance indicators (KPIs) including origination goals, cost per acquisition (CPA) targets and revenue objectives
• Collaborate with key stakeholders to develop predictive machine learning models
• Ensure all campaigns meet legal and compliance guidelines, supporting internal and external audits
• Provide mentorship for junior team members

About You

Minimum Qualifications

• 4 years of experience in prescreen, direct mail, or digital marketing in the financial sector
• Bachelor’s degree or equivalent experience in business, communications, marketing or a related field
• Experience managing direct mail, credit bureau, data vendors and digital marketing channels
• In-depth knowledge of consumer finance, credit laws and regulations, industry best practices and emerging trends
• Strong analytical skills with the capability to effectively distill information for diverse audiences
• Strong communication skills, both written and verbal, for internal collaboration and external communication with potential leads

Preferred Qualifications

• Experience in Lifecycle Marketing / Customer Relationship Management (CRM)
• Experience with consumer lending products, specifically prescreen or pre-approved offers

What You’ll Get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About Us

Headquartered in Detroit, Rocket Loans was established to create the most simple, rocket fast personal loan process. We assembled a top-notch team of individuals combining new, passionate team members with some of the best veterans from Rocket Mortgage to create the most user-friendly lending platform in the world. We have given it our best to create an experience that is best-of-breed in the personal loan industry and commit even more to continuously improving it. At Rocket Loans, you’ll build a career that helps you achieve your professional goals while helping clients get the loans they need to reach their financial goals. We’re looking for innovators and those unafraid to disrupt the status-quo. With an inclusive culture and opportunities to make a positive impact, we’re here to help you foster your career growth.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at Careers@myrocketcareer.com.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.