Arctic Wolf, with its unicorn valuation, is the leader in security operations in an exciting and fast-growing industry—cybersecurity. We have won countless awards for our excellence in security operations and remain dedicated to providing an industry-leading customer and employee experience.

Our mission is simple: End Cyber Risk. We’re looking for an Account Based Marketing (ABM) Manager to be a part of making this happen.

About the Role

Working cross-functionally, this role will design and implement the operational framework for Arctic Wolf’s account-based marketing strategy and ongoing optimization. This person will own the enablement and optimization of our existing ABM tech stack across the business. The ABM Manager will be a key operational player in the following:

• Account Creation and Management

• Intent-based Demand Generation

• Opportunity Management

• Customer Upsell Marketing

• Marketing Tech Stack Optimization

• Campaign Reporting

Responsibilities

• Design, communicate and implement ABM priorities, technical requirements, and program goals, working closely with stakeholders in Marketing Operations, Business Applications, and Sales/Marketing Leadership

• Review existing processes for account and lead creation, sales alerts, open opp and customer nurture campaigns, and overall demand campaign targeting for improvement and efficiency, and create the operational framework to apply those recommendations

• Collaborate with demand and customer marketing teams to utilize ABM tools to optimize existing campaigns, and prioritize focus for ABM-specific campaigns based on data

• Build ABM enablement plans, and provide ongoing training, to help customer success, acquisition sales, and sales development team members utilize account-based data insights in their sales strategy

• Build ABM reporting to consolidate ABM and intent signals for sales and marketing use cases

• Act as primary owner to maximize lead optimization efforts using ABM tools (including 6sense, Zoominfo, UserGems, TechTarget, and G2)

Who You Are

• Excellent attention to detail and problem solving

• Highly analytical and organized - from planning cross-functionally, getting buy in, and setting deadlines, through to execution and iterative improvements

• Comfortable working with data from various sources to draw actionable insights, and then apply those insights to improve operational processes

• Knowledge and familiarity with B2B marketing funnel reporting, ABM goal setting and reporting

• Familiarity with sales methodology and account management structures/processes and account-specific marketing planning

• Proficiency with marketing automation (Marketo) – including the ability to orchestrate, customize and execute campaigns

• Strong project management capabilities

• Strong oral and written communication

• Ability to build close working relationships with cross-functional teams and drive decision making while getting stakeholder buy in

• Familiarity with the cybersecurity industry

Minimum Qualifications

• 5+ years proven global marketing experience with a breadth of knowledge around ABM strategy implementation, demand marketing program optimization, account creation and data management, and intent data utilization

• 2+ years as the owner of ABM tech stack, providing tool training for marketing/sales, and being the go-to expert on how to utilize account-based data for marketing and sales campaigns

• 2+ years working with intent-based marketing tools including 6sense, Zoominfo, TechTarget, UserGems, G2, or similar

• Experience building the processes needed to enable marketing and sales team with intent data to use throughout the funnel

• Experience with account creation and data management in SFDC and Marketo to support global TAM

• Experience providing data-driven insights to inform and improve persona-based marketing and sales campaigns

• Experience with Wrike, JIRA, or similar project management tools

• Experience with Marketo, SFDC and Tableau

Preferred Qualifications

• Experience B2B/tech space

About Arctic Wolf

At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally. We’ve been named one of the 50 Most Innovative Companies in the world for 2022 (Fast Company)—and the 2nd Most Innovative Security Company. This is in addition to consecutive awards from Top Workplace USA (2021, 2022), Best Places to Work - USA (2021, 2022) and Great Place to Work - Canada (2021, 2022).

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.

All wolves receive compelling compensation and benefits packages, including:

• Equity for all employees

• Bonus or commission pay based on role

• Flexible time off, paid volunteer days and paid parental leave

• 401k match

• Medical, Dental, and Vision insurance

• Health Savings and Flexible Spending Agreement

• Voluntary Legal Insurance

• Training and career development programs

Security Requirements

• Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).

• Background checks are required for this position.