84.51° is a data science and analytics company that leverages a vast dataset from over 62 million U.S. households to provide insights and marketing solutions for consumer packaged goods (CPG) companies. Their key products include 84.51° Stratum, Collaborative Cloud, and In-Queries, which help brands understand consumer behavior and enhance customer engagement. The company differentiates itself through its advanced analytics capabilities and a customer-centric approach, partnering with over 1,500 CPG companies and agencies to drive brand loyalty and optimize marketing strategies. As a wholly owned subsidiary of The Kroger Co., 84.51° is positioned as a leader in retail data science, with a strong focus on delivering actionable insights that foster sustainable growth for its clients.
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