Detroit-based eCommerce startup, Bloomscape, announced $7.5 million in Series A funding today. The direct-to-consumer plant company has disrupted the plant industry, bringing a millennial sense of cool to the way consumers purchase and care for their plants.
As a growing leader in the $50B category, Bloomscape founder Justin Mast has created his own path to success by prioritizing a strong sense of brand identity and community amongst customers. The self-proclaimed "plant parents" have taken advantage of the brand's convenient purchasing experience and high-quality horticultural options.
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How it works
Customers go the Bloomscape website to browse more than 90 varieties of plants. Once they've found the one, the potted plant is shipped from the company's Grand Rapids greenhouse, straight to the consumer's door.
Who's invested
The new financial backing comes from, in part, Revolution Ventures and Endeavor, as well as other co-founders of other brand-forward companies like Away, Allbirds, Harry's and Warby Parker.
More on Bloomscape 🌿
Founder & CEO: Justin Mast
Industry: Consumer Goods
Team Size: 15
Number of Offices: 1
Location: Detroit
Funding Rounds: 3
The company launched a little over a year ago, with its headquarters located in downtown Detroit. Since then, it has shipped 100,000 plants in the process from its Grand Rapids greenhouses.
With five generations of horticulture experience and a consumer-centric approach to a long-standing industry, Justin Mast and the Bloomscape team are at the beginning of a very successful future.
Congrats to our friend Justin and the Bloomscape team on this big win and what it means for the Detroit Startup community!
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